When President Obama took the oath of office, he joined you and other national and global leaders at the helm in turbulent seas. Embedded in his address is a potent strategic communication lesson for any executive or manager. President Obama (who generally writes his own speeches) used 13 communication tools to remind his fellow citizens that, as the Stockdale Paradox says, they "must confront the most brutal facts of your current reality whatever they may be AND at the same time retain faith that you will prevail in the end, regardless of the difficulties." Succeeding in this is crucial for you as you communicate to your organization in these difficult times. Download the complete article.
Posted by: Susan Colantuono, CEO &Founder of Leading Women
Follow me on Twitter