With Eyes Wide Open

Ever since I spoke at the W.I.N. conference in Rome last month I've been thinking a lot about career advice given to women over the past 40 years. Much of the advice hasn't changed although the words might have changed. We've been told and continue to be told to:
  • Speak up, be assertive, ask
  • Get a mentor (40 years ago the definition was the same as today's idea of a sponsor)
  • Dress for success, develop executive presence
  • Manage your reputation, enhance your personal brand
  • Balance work/life, integrate work and life
and yet the advances that women have made have mostly slowed or stagnated.

That's why my message about the importance of developing and demonstrating business, strategic and financial acumen is so "eye-opening" - as a matter of fact every email I received from the global women who attended my presentation used those words!

The most rewarding email was from Manuela who wrote: 
"I came back and immediately sent an email to our VP clearly communicating the cost savings I achieved working on a project for investments for next year such 63% savings versus plan, 1 mill $ here another 12 mill$ (!) there – it is huge, Im proud of it and I said it this time…."
Manuela not only wrote about sharing her "eye-opening moments with women back at work" she was actually able to put into immediate action the advice about demonstrating business acumen! She'll forever move forward in her career with eyes wide open.

If you're serious about your career and think you can climb to success by following conventional wisdom, please think again. Clear advice about developing and demonstrating business, strategic and financial acumen (what we call The Missing 33%™ or The Secret 33%™) is hard to come by. To remedy that deficit is what motivated me to write No Ceiling, No Walls: What Women Haven't Been Told About Leadership from Career-Start to the Corporate Boardroom.

+ + + + No Ceiling, No Walls is a great gift + + + +

If you're serious about your success and don't already own a copy of No Ceiling, No Walls, gift yourself with a copy. It might sound self-serving to promote my book, but really it's you-serving!

With the holidays approaching, we're offering a special discount to help spread the word. It makes a great gift for colleagues, team members, proteges, daughters, nieces, moms and any other woman serious about her career.

Lead ON!
Susan Colantuono is CEO of Leading Women and author of No Ceiling, No Walls.
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1 comment:

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